Walker Warner Book
Historically Gap Inc's annual reports had focused on showcasing its brands discretely on their own spreads but new CEO Glenn Murphy wanted something different. The connection and passion Gap Inc. employees feel towards their customers, regardless of what brand they're in, is a common thread in the company's culture. By featuring real employees, telling real customer stories we were able to communicate this theme authentically. And yes, those are all Gap Inc. clothes they're wearing. Looking good!