Gap Inc. Annual Report

Historically Gap Inc.'s annual reports have highlighted each of the company's brands on their own spreads but a new CEO wanted something different. He wanted to highlight the connection and passion Gap Inc. employees feel towards their customers, regardless of what brand they work in. By featuring photos of real employees telling meaningful stories of customer service we were able to communicate this theme authentically. And to be super authentic, during the photo shoots we outfitted the employees with appropriate brand clothing. Looking good!

Concept | Design | Photo Shoot Art Direction | Production